ASTD has a new name


The American Society for Training & Development (ASTD) announced yesterday its transition to the Association for Talent Development (ATD).

CEO Tony Bingham, in announcing the name change, explained, “Now is the time for ASTD to adapt and meet you where you are, to align to where the profession is and where it’s going. This is a journey of redefining our brand and widening a path to a future that is grounded in the work you do in developing the talent of today and tomorrow.”

Jenny Dearborn, chief learning officer and senior vice president of SAP, said the new phrase broadens who the society reaches and helps it apply to what the industry has become. “Training will be at the heart and core of what we do. Seeing the association evolve with the profession, some would say catch up, is huge.”

Along with the name change, Bingham also unveiled a new logo and said there will be additional changes to the website and branding of products and services in the next year, including new resources for international partners, local chapters, and suppliers. Certificate programs will still be offered and the Certified Professional in Learning and Performance program will still be offered for practitioners in the field.

The ASTD 2014 in D.C. ends today. MYMIC is there at booth #743.

 

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